01 - Preheat oven to 375°F. Line a baking sheet with parchment paper.
02 - Roll out puff pastry on lightly floured surface to smooth any creases from folding.
03 - Brush entire pastry surface evenly with melted butter using a pastry brush.
04 - Combine granulated sugar and cinnamon in small bowl. Sprinkle mixture evenly across buttered pastry.
05 - Cut pastry into 12 even strips approximately 3/4 inch wide using sharp knife or pizza cutter.
06 - Hold each strip at both ends, twist in opposite directions to form spiral. Create loop at bottom resembling bunny ear shape. Press ends gently onto baking sheet to secure.
07 - Bake for 12-15 minutes until twists are golden brown and fully puffed. Remove from oven.
08 - Whisk powdered sugar and milk in small bowl until smooth, drizzle consistency forms.
09 - Drizzle glaze over slightly cooled twists. Add sprinkles immediately if desired. Serve warm for optimal texture.